Retailing and an aging population: an instructor's manual

Instructional materials for teaching retailing students about an aging population, with the goals of sensitizing students to the aging process and to the consumer potential of an aging population and teaching how to identity marketing approaches.

Author(s): 
Goodman, M. B. and J. F. P. Konarski
Format: 
Book
Publisher: 
Center for Instructional Development
Physical Description: 
104 p.
Publication Year: 
1988
Call Number: 
EC4.G30

About

The Resource Center is a membership library that serves a variety of health professionals, researchers, educators and individuals involved in geriatrics and gerontology research.

Partners

The OGEC Resource Center is part of the Oregon Geriatric Education Center (OGEC). OGEC is a collaboration between Portland State University's Institute on Aging, Oregon Health & Science University, and Oregon State University.

Office Hours

Winter Break Hours:

Monday - Thursday:
11am - 4pm

506 SW Mill Street
Urban Center
4th Floor, Room 470G

Contact

OGEC Resource Center
Institute on Aging
Portland State University
P.O. Box 751
Portland, OR 97207-0751

(503) 725-5149

staff@ ogecresourcecenter.org